Pop-up shops are the hottest trend in fashion retail. This step-by-step case study will walk you through the logistics of getting your pop-up shop off the ground and capitalizing on expanded brand awareness.
Pop-Up Retail Basics
Pop-Up Retail Case Study
So you’re ready to put together your first pop-up store: how do you get started? Three of the biggest logistic obstacles are location, staffing and store design. This video case study will show you how one fashion brand managed these logistics with their pop-up store while also creating an innovative retail shopping experience. Plus, our case study will show you how to pique customer’s curiosity and satisfy their desire for novelty while building your brand.
PLAN, LAUNCH AND MANAGE
Learn from a real-life case study the dos and don’ts for managing pop-up logistics, including location, staffing & store design, without blowing your budget.
TEST NEW MARKETS AND DEMAND
Maximize the impact of your pop-up shop by testing new products and reaching a new customer base.
EXPAND BRAND AWARENESS
Learn how one fashion brand used scalable PR strategies to build buzz for their pop-up shop.
MELISSA GONZALEZ, The Lionesque Group | Brought to you by Open Source Fashion
Open Source Fashion is a community of fashion, retail and tech innovators. Through our partnership, industry leaders like Melissa Gonzalez provide exclusive insight and education for our members. Melissa is the CEO and Founder of Lionesque Group. The Lionesque Group, also known as the pop-up architects™, has produced over 75 pop-up retail experiences in New York City, Los Angeles and the Hamptons. Beginning with the vision of the branded experience, the Lionesque Group guides clients through the entire lifecycle of the pop-up experience. Melissa is also a co-founder of The Market, a series of revolving storefronts in midtown Manhattan at the Roger Smith hotel, and on the advisory board of tech start-ups TheStorefront.com and FotoFwd.
