From Instagramers to Viners, get insights and tips for evaluating and integrating top fashion, beauty and luxury influencers into your marketing initiatives.
Background On Influencers
INFLUENCER TIPS 8 - 15
INFLUENCER TIPS 16 - 21
Working with socialites and bloggers could be the key your brand needs to build buzz. However, influencer marketing is not cheap, especially when you are a new or emerging brand. Just like any business expense, you need to understand the benefits, identify your goals, and then evaluate if influencer marketing is the right decision. This course will give you the big picture, as well as dive into individual case studies to teach you best practices and help you avoid faux pas when working with top influencers.
LEARN HOW TO EVALUATE SOCIALITES FOR INFLUENCER MARKETING
From fake followers to conversions, real-life case studies will highlight what information is important and teach you the dos and don’ts of working with these cutting-edge trendsetters.
BE READY FOR THE FUTURE
Gain insights into determining which social elite and influencers will remain relevant and continue to affect the fashion industry over the next five years through social media and digital communication trends.
EXPLORE HOW HIGH SOCIETY FASHION IMPACTS FASHION
Understand how high society fashion has impacted mass-market fashion, beauty and lifestyle choices for millions of consumers worldwide – and how this impact affects your fashion brand.
DANIEL SAYNT, Socialyte Collective | Brought to you by Open Source Fashion
Open Source Fashion is a community of fashion, retail and tech innovators. Through our partnership, industry leaders like Daniel Saynt, the Creative Director for Socialyte.Collective, provide exclusive insight and education for our members. Daniel is the founder of FashionIndie.com and former CMO of Rebecca Minkoff. Daniel launched the influencer casting agency Socialyte.Collective with long-time collaborator Beca Alexander after honing his craft through a ten-year career in the fashion industry as a go-to expert in social media and blogger relations. Daniel has been featured in Mashable, TechCrunch, Forbes, the New York Times, and WWD, and has spoken to international leaders at Decoded Fashion, the Spanish Consulate Luxury Summit, the Asian Fashion Festival, Lucky FABB, and Details Men in Tech Conference.
